Polson, Montana (January 3, 2012) — Tipu’s Chai, the Montana-based company offering a bold and refreshing alternative to coffee, tea and American chai, is spreading spiced goodness across the country with the launch of its newest product line: Tipu’s Chai Now. The new quick brew product, a Chai Tea Latte blend, is made with high quality Indian tea, organic spices, and organic, non-GMO soy milk powder. Tipu’s founder and president, Bipin Patel uses a special blend of chai spices for all his products based on his grandmother’s family recipe, which traveled with him from Africa to England and then finally to Missoula, Montana.
“We were inspired to create the new quick brew line after talking to our customers who wanted our authentic chai flavor without the long brewing process,” said Patel. “We use organic and non-GMO ingredients when possible to make the quick brew Chai Now products a healthy and natural beverage option. The organic spices like ginger, cinnamon, nutmeg and cardamom add to the health benefits already found in the Indian Assam black tea we use.”
Tipu’s Chai Now quick brew makes the idea of drinking authentic Indian chai easy and convenient. The product even makes a refreshing iced latte drink by adding six ounces of cold water and ice. The instant Chai Tea Latte is available in 12-ounce bags with a suggested retail price of $10.95 and a larger size perfect for food service in a 3.75-pound bag for $36.95.
Third Generation Chai Recipe Spices up Life
When Bipin Patel’s grandmother moved to Uganda from her native Gujarat, India to raise her family, she brought along her treasured recipe for chai tea. During Patel’s childhood in eastern Africa, he learned to cook native Indian cuisine from his grandmother and enjoy the chai’s rich flavor. Much later, he moved to England and then to Montana, where he opened Tipu’s Tiger Restaurant in 1997 and offered his grandmother’s special brew. When the chai became the most popular item on the menu, Patel started bottling a concentrate for local cafes and restaurants. A decade later Patel sold his restaurant to focus on building his new company, Tipu’s Chai. With other popular products including liquid concentrates, slow brews and the new Tipu’s Chai Now line, Tipu’s Chai is available online and in cafes and retailers throughout the US, Canada and Mexico.
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